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Graphic materials

A guide throught the studio's history

The graphic identity of the 30th anniversary celebrations of Fragmentos takes shape in unique objects that blend history, design, and process.

The predominant color in the graphic identity of Fragmentos' anniversary is blue. This secondary brand color disrupts the dominance of monochrome with its striking presence. Spatially, this concept was mirrored—within a predominantly white, black, and neutral environment, the blue in the graphic materials adds light, contrast, and boldness. The archaeological principle of tracing and materializing the past reflects the idea of process and behind-the-scenes work. This is evident in the choice of materials and more artisanal production methods for the physical graphic pieces, which are later complemented by digital tools. Among the various graphic materials produced, the exhibition guide stands out. This object functions as both a complementary narrative to the exhibition panels in the space and as a standalone piece.

Exhibition guide and programme, detail
Exhibition guide, detail

Location, Lisbon, Portugal
Client, Fragmentos

Design, Luísa Goulão (in-house)
Printing, MAGO Studios
Finishing, Digiset, Umbarraum

The exhibition guide is an editorial piece composed of three small booklets. Through words, photography, and sketches, the history of three decades is told. This journey is represented through the use of tracing paper, which physically binds the three books together. Printed using risography, the guide connects content with materiality, adding a manual, human touch that reflects the atelier’s history.

We spoke with Bina Tangerina and Marcos Matos, illustrators and founders of MAGO Studio, about the risography printing process:

Why did you choose risography to bring this more artisanal, personal touch? Could you explain this method and how it influences the final product?

Risography is a printing method that, like screen printing and offset, works with spot colors. Printing with spot colors, combined with the texture inherent to this technique, results in vibrant prints with a velvety finish and an organic feel. This brings a more handcrafted quality, making the printed object unique.

How do you see the intersection of architecture with your work? It’s not the most obvious combination, as most printed materials for architecture tend to convey realistic colors, project lines, etc.

For us, this collaboration was the perfect translation into the object that was created. This delicate blend of the analog and organic qualities of risography, combined with the digital precision typically seen in architectural publications, reflects the journey from concept to finished project.

How do you view the current demand for this printing method, and what does the future hold?

We believe that, increasingly, whether due to a need for reconnection as a counterbalance to the excessive use of technology or the authenticity of these techniques, there will be a trend toward choosing more manual methods and integrating them with digital techniques. We seek this duality between analog and digital, which is one of the most fascinating aspects of our work. Exploring this range of possibilities with the client always excites us!

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Exhibition guide, concept sketch
Exhibition guide, binding detail
Risograph printing, detail
Risograph printing, machine detail
Exhibition guide, mock-ups
Programme, detail
Exhibition guide, cover